Chicley · package design & brand identity
Chicley Shop is part of Havenow Foodtech, a start-up founded by two enthusiastic engineers based out of Hubli. They have employed over 15 rural women and men, and are using their skill-set to make authentic food products and have many exciting snacks in the pipeline.
All natural, 100% traditional, No preservatives
With time, age-old snacks are now but mere memories. With families becoming nuclear, and moving to big cities for opportunities, we don’t have access to, or the time to make these snacks. But, not anymore! Chicley Shop was born so that we could bring these mouth-watering, healthy treats to you!
The packaging design should reflect a fun, childlike, and approachable brand that strives to convey brand values of quality and play. Keeping in mind that the design style should go along with the current logo, while having traditional elements with a modernistic approach.
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