Campsaway · website
design and illustrations
CampsAway! Is the destination to unwind in a serene and private location located just 60kms from Central Mumbai at the foothills of the Tungareshwar mountains.
Camping experience not far from home
Being a newly established brand it needs all the promotion and effort to push itself in the market. Thus, it requires creating and designing a website that advertise “Camping Experience” to its required target audience. Overall, the main motive is to improve their consumer response which will hence increase its monetary value.
We worked closely with the team to turn their ambitious product concept into a ready-for-the-market prototype with a unique brand identity that needed to be “intriguing”, “reserved & understated” and “purposeful & mindful”.
The Visual Identity
The website should reflect the brand identity, in terms of colors, texts, illustrations and the navigation to optimize the representation of the brand. It should address the 5-9 main questions that new customers have about your product.
The website will also be relevant to the lifestyle of the target audience and how it meets their needs (package and location). Explaining the services we offer in detail, a special discount to attract customers. Specific functional requirements to be included in the site – Provide location map, Interactive form and package information.
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